LocalGov Drupal Microsites has been created to extend the range of different solutions for the content produced by councils. There are now four different possible homes for content, three of which are served by LocalGov Drupal:
- Pages within the main Council website (LocalGov Drupal distribution)
- A Subsite within the main Council website (LocalGov Drupal distribution)
- A Microsite (LocalGov Drupal Microsite distribution)
- A separate website
The aim of this Proposition is to help you develop the right content and put it in the right place, so that it will have maximum appropriate impact for its audience. You can use this step-by-step guide in order to ensure that you are getting best results, and as part of conversations with your council.
The step-by-step guide
|-||Question||How to answer the question|
|01||Which users are we designing this content for?||List the primary and secondary user groups.|
|02||What user research has been conducted?||If you have any questions about what the primary user groups want or need then directly ask 5-7 individuals from that group.|
|03||What are the specific user needs that the content will address?||Record the specific needs of the users in the form of “user stories”. These take the form of:
|04||How will we measure the success of the project?||Identify Key Performance Indicators (KPIs) for the content you will create to meet the user needs. These may be related to visitor numbers, completed interaction journeys or qualitative impact (eg positive feedback in surveys).|
|05||What content do we need to create?||Work with your team to identify the content and functionality that your users need.
Remember that people are distracted and interrupted when reading content on screens. Keep your content as short and as focused as it can be while still answering user needs.
|06||What identity does the content require?||In most cases, users will expect to find council content branded consistently. However there will be circumstances in which users will benefit from a different look and feel. For instance:
|07||How will the content be created, edited and maintained?|
|08||Which tool should we use for content delivery?|